Everywhere I go, I see corporate campaigns. "____ matters!" Outreach consisting of imploring statements about value. This commonality -- that everyone is doing it -- is perhaps a reflection on an increasingly troubling state: bombarded with information overload, how do we REACH people anymore? How can we insert ourselves into the hearts of those around us? Puppies are dying and kittens are homeless and children are starving and forests are disappearing and people are illiterate and ohmygod, how do we rally support? Public giving reflects our pinched economy and the oversaturation of those things that tug on heartstrings.
And it exists on a personal level too. Do I matter? Did I matter? Was I important even in a small way? Even Gotye intoned this in the hit devoured by the hungry lovelorn: "But you didn't have to cut me off... make out like it never happened and that we were nothing."
Can you have mattered even if your time with that person has ended? Why does it feel like all the nice things are erased just because they're not current? Maybe it is because we don't always get to hear, "Hey, you were really important to me. Thank you. I will never forget that."
So many conversations inside the head, so few make it out.